My team, 6bySix, during my final campaigns course at OSU created a promotional plan for Rob Flory, owner of BlankSlate Coasters, Inc., for his product line Color My Coaster. Our team consisted of six members: an account executive, research director, copy and video producer, media specialist, graphic designer and co-graphic designer. My role was one of the graphic designers, but I participated in every aspect of the campaign. I assisted with research, writing, designing and much more. Our final plan book was well received by the client and he has already implemented some of our social media recommendations.
The final plan book for the campaign is shown here: