Travel Blog: Wireless Festival

This past Sunday I did one of the most fulfilling things in my 21 years; a music festival called Wireless. Wireless is a three day music event where multiple bands across the world come and perform. I went on the final day, July 6, to see one of my favorite childhood bands perform, Outkast. There were …

Cross-Cultural Campaign Report: The Lynx Effect

By: Rachael Maltby & Meagan Kascsak Powerpoint presentation over the material discussed with visual examples: Lynx I.         Introduction Lynx is a line of men’s body products and fragrances that is distributed across the United Kingdom, Ireland, Australia, New Zealand and the People’s Republic of China. Unilever, an English-Dutch company, launched Lynx in the U.K. in 1985 after introducing …

Travel Blog: Stonehenge, Bath and Windsor Castle

On June 29 I went on a guided tour to visit places around Britain. We went through a touring agency and visited Stonehenge, Bath and Windsor Castle. For some reason I had not realized that Stonehenge was in Great Britain. I was not really sure where it truly was in fact. Therefore, I was pleasantly …

Reflection Post No. 2

This past week we’ve had a guest speaker and two agency visits. Our guest speaker on Monday was Dr. Gayle Kerr and she is a professor from Australia. She specializes in advertising where she teaches in Australia. Her presentation had a mixture of information in it. She spoke about several different advertisements that had me …